A brand launch across the universe.
More breaking news from the Beatles. You always hear that the Beatles brand has universal appeal. Why not market test it? That's exactly what will happen at 7pm EST tonight. NASA is beaming the Beatles song "Across the Universe," well, across the universe.
It's the first song to be sent into outer space, coinciding with the fortieth anniversary of the Beatles recording of the tune, which appeared on their Let It Be soundtrack. (This year is also the fiftieth anniversary of NASA.)
"Across the Universe"—considered by critics (and by John Lennon) as one of his best compositions—will be aimed towards the North Star, Polaris, 2.5 quadrillion miles away, where nearby residents can hear it in 431 years. If they like it we'll get quick feedback 431 years later.