Here’s another sparkling gem by Walk Off The Earth, who has turned the home-cooked, low budget, DIY music video into an innovation showcase. I’ve written here and here about the business lessons we can learn from WOTE. (For example, how much do you think this shoot cost them?) This superb song was written by the rapper/singer/songwriter/producer Jon Bellion.
In case you think this kind of guitar feat can’t be pulled off live, don’t bet your mortgage on it. I’ve watched them do this trick as their encore in every performance. (John Bellion's version of his own song is here.)
We recently spotlighted United Airlines' indelicate treatment of their customers—not to mention musical instruments. But the problem is bigger than imagined. So far in 2017, in addition to assaulting a passenger, United has killed two dogs and a giant rabbit, scared passengers when a pilot went on a rant about Donald Trump, and tried to wrestle a 17th century violin away from its owner so they could baggage check it. (To be fair, I hear Americans ranting all day about Donald Trump, but not a pilot over an intercom.)
Looking at the bright side, give United credit for brand consistency.
By the way, buying a seat for a musical instrument is always an option, which many professionals—if they can afford it—take advantage of. Paul McCartney even treats his bass to a first class ticket. Cellos have been known to fly in seats so often many have their own frequent-flyer accounts, as CNN reports. (I wonder how they spend their frequent flyer bonuses. Partying in the Bahamas? Cellos don't do well in the sun.)