The sound of silence

riff-149642_1280A funny thing happened on the way to the U.S. presidential inauguration. No rock star has offered to perform for it. And no pop artist of substance has agreed to play either. Their collective silence has been deafening.

In a recent post I predicted that the rock/pop community would take the lead in the mounting protest against the President-Elect. But I didn’t think it would happen so quickly. Unlike in the past—when, for example, U2, Bruce Springsteen, and Stevie Wonder played at Obama’s first inauguration—not one A-list act has agreed to show up this time, and the PEOTUS is not pleased.

The Prexy-to-be has had to settle for the Mormon Tabernacle Choir who, based on past performance at least, are unlikely to kick out the jams or rock the house.

In some cases this snub may be simple economics. The top stars understand a fundamental business lesson of rock: don't risk a fan backlash by appearing to endorse a cause or celebrity that is antithetical to their values. (In marketing terms, they don't want their brand to go negative by association—as I once wrote about here.)