The certainty of uncertainty

abstract-979604_1920 I was ready to move on after our discussion of VUCA last week—namely, the Volatility, Uncertainty, Complexity, and Ambiguity of life in today’s globalized marketplace.

But two days after I posted “My name is VUCA,” disruption and disorder made their presence felt on an international scale in the tragic Orlando nightclub shooting—which warrants a further comment.

Just to bring you up to speed (in case you make the mistake of not memorizing these scintillating BLFR posts): VUCA is used in business to make sense of the unpredictability of events. The digital revolution that has overturned the music industry is an example I’ve used to illustrate the world of VUCA. Nearly every aspect of musical performance, recording, sales, and marketing has been destabilized in recent years by these forces of turbulent change.

But after Orlando, it’s clear that VUCA is everywhere—and we better get used to it.

As mentioned previously, we would be advised to stop pretending we really understand what’s going on around us—economically, socially, politically. We don’t. And when we provide—or accept—magic-bullet answers to maddeningly complex problems we’re demonstrating our lack of understanding of the world we now inhabit.

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