As Paul Newman said in Cool Hand Luke, "Sometimes nothing can be a real cool hand." The band Walk Off The Earth seems to know how to do something with nothing.
Business leaders have said forever that a creative team on a tight budget will often out-innovate a team that has all the bucks it needs.
Take the music videos that WOTE effortlessly cranks out every month. The following clip of a popular James Bay song—performed in a bathroom!—shows what they can do on a zero budget. (This certainly raises the bar for singing in the shower.)
This band has also released some expensively produced videos since being signed by Sony, but the best stuff, IMHO, are the cheapo DIY jobs—produced by band member Gianni Luminatti—that they upload every time I'm not looking.
It was just four years ago when the following video became an Internet phenomenon for WOTE (gaining millions of YouTube looks within weeks), which also cost nothing to make.
Having limited resources can push a creative team to find original solutions. (We have noted exceptions to this, as discussed here, but the principle is a solid one.)
As Amazon CEO Jeff Bezos says, “Frugality drives innovation, just like other constraints do. One of the only ways to get out of a tight box is to invent your way out.”