Innovation on the cheap

As Paul Newman said in Cool Hand Luke, "Sometimes nothing can be a real cool hand." The band Walk Off The Earth seems to know how to do something with nothing.

Business leaders have said forever that a creative team on a tight budget will often out-innovate a team that has all the bucks it needs.

Take the music videos that WOTE effortlessly cranks out every month. The following clip of a popular James Bay song—performed in a bathroom!—shows what they can do on a zero budget. (This certainly raises the bar for singing in the shower.)

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