Walk Off The Earth released a homegrown video without much fanfare this spring, featuring a duet by Gianni Luminati and Sarah Blackwood, followed by an announcement of the due date of their next child.
It’s a must-see clip, which teaches us some simple truths. It shows how a minimalist, lo-tech production can be remarkably effective in an era of blow-your-mind visual gimmickry. It also demonstrates how powerful a gentle tug on the heart strings can be in communicating a message. You’d have to be catatonic to not be moved and inspired by the performance below. Whatever they want to sell me, I'm buying.
The song is Sonny & Cher’s “I Got You Babe”—which was released 50 years ago tomorrow and quickly became a million-seller. But it's never sounded so fresh—with such heart-melting charm—as it sounds here. Catch the blend on Gianni and Sarah's harmonies, even when they're not singing words. This is Simon & Garfunkel quality.
This vid confirms my long-held belief that Gianni is a flat-out genius as a musician, arranger, and producer (of music and video). Meanwhile, Sarah may be the most adaptable and versatile singer on the alt-rock scene today. She has that in-your-face 'tude and swagger when she needs it, but she can also be sweetly understated in her vocal delivery, especially when adding harmonic lines. (How many female rock singers today are known for their understatement?)
But wait! There’s more!
Walk Off The Earth released another homemade clip last week, this time covering OMI’s international hit “Cheerleader.” Here we have the complete WOTE package at its wackiest and most innovative, performing on their tour bus, using mostly makeshift instruments. Marshall, as usual, contributes a strong lead vocal halfway through the song.
Lots of business lessons to learn from WOTE, which I’ve enumerated before (e.g., here and here and here). I’ll put my money on any team or organization that’s uniquely distinct, boldly innovative, joyfully exuberant, defiantly independent-minded, and driven to make a difference.
There aren’t many business teams—including bands—that meet all those criteria. Walk Off The Earth does.
They got me babe. And I'm their cheerleader.