Just when I needed my Walk Off The Earth fix, the band obliged by releasing a new video in the last 24 hours.
WOTE is clearly going after a tougher, edgier look and sound here. And this video has more of a big production feel than many of the DIY clips they're famous for. So the fan reaction has been a tad mixed. But for me there are enough creative touches here to save the day. Besides, they've set the bar so high they can't hit it every time. They set records for viral success with their first video smash "Somebody That I Used To Know". Even lesser known clips like "Payphone" are case studies in innovative home-made videos.
But what comes through the loudest here is their chutzpah, hubris, and even insolence. Walk Off The Earth, epitomized by Sarah Blackwood, is not lacking in 'tude and swagger. These are required for success in rock—and especially for women in rock.
Just as true in mainstream business, and of course the Innovation Economy. Google and Apple expect their teams to dream on a scale that most of their competitors wouldn't, well, dream of. If your goals are modest, your results will be appropriately scaled.
Yet here's the rub. It's borderline delusional to think your product is going to change the world. But good luck getting anyone to believe in it—let alone invest in it—if you don't have that delusion. A large dollop of arrogance (not toward customers but toward naysayers) is compulsory these days.
With Walk Off The Earth I first noticed this not in their music but in the language of Blackwood when I interviewed her years ago (click here to read). An example:
We have plans for more world domination in more categories than just Walk Off The Earth. Our independence is what made us, so we will never let that go. We will also never stop encouraging that kind of path for people. We'll probably own Columbia Records one day. Just wait and see. Haha.
Translation: We’re going to rule the world.