As a Beatles get-a-lifer, I like to check in on what the Fabs were doing at a given point in time (as I mentioned in a previous post) and see if there are lessons to apply. After all, this small business team was one of the most commercially successful artistic enterprises in history.
During the week of March 9 to March 15 here’s what the Liverpool lads were up to in different years—and what it meant.
1958: The band who would later become the Beatles—the Quarry Men (including John Lennon, Paul McCartney, and George Harrison)—performed in a small basement club in Liverpool that was seedy enough to be closed by police a month later. A valuable reminder that The Beatles not only had been playing gigs for SIX YEARS before they became world famous in 1964, but they played in some of the most rat-infested cellar clubs in northern Britain in that period. Hashtag: not an overnight success. (Not a prima donna band either.)
1961: The Beatles performed at the tiny Cavern Club (a small subterranean Liverpool dive that had become their home base of operation) several times this week. On two of the days they played three gigs at three different venues! While on stage they would eat, drink, and smoke—and even curse at the audience. This was not show-business-as-usual. Here was an insolent working class band, belting out raunchy rock & roll at high volume, wherever and whenever they could. Exuberance and defiance was their calling card.