Well, I finally have a literary agent who will shop my book to publishers—the book that this blog is based on (or is it the other way around?). Anyway, THIS agent talks to me on the phone (something I didn’t know agents can do), which is a hopeful sign. But now it’s time to decide on a snappy title for the book. A publisher makes the final call, but I should at least have a good working title.
I asked friends for ideas shortly after I started the book, but that was a lifetime ago. I did get some fun ideas back then, which I mixed and matched, producing some of the following...
Talkin’ Bout My Corporation: Business Lessons From Rock.
How to Get Your Team to Rock: Business Lessons From Rock’s Rich & Famous
Your Kid May Know More About Successful Teams Than You Do: Business Lessons From Rock & Roll
Business Lessons From Rock: The Six Must-Haves of Great Bands & Really Cool Businesses
(Thanks to Bob L, Holly W, and gulliver for your suggestions. Did I leave anyone out?)
But last year, as I mentioned here in an earlier post, I started to consider the possibility of this title: From the Beatles to [fill in the blank]: Business Lessons From Rock. After all, readership on this blog sometimes quadruples when I mention the Beatles. The book discusses many other top bands besides the Fabs, so I knew I needed a second name, preferably a currently performing band to attract Millennials. The challenge would be finding a talented band that belongs in the same sentence as The Beatles in terms of innovation, inspiration, managing conflict, etc.—which is what I look for in business teams. But several readers had good suggestions, which I’m still considering, such as Green Day, Maroon 5, Foo Fighters, and Walk Off The Earth (a great band that isn’t universally known yet).
But more recently I’ve been thinking about The Dixie Chicks, a band of iconoclasts whom I devote a whole chapter to in my book. (Click here for an earlier post on the DCs.) I didn’t think of putting them in the title because I thought they were in semi-retirement. I hadn’t realized (being a provincial American) that they did an extensive tour of Canada in 2013-2014. This band would be perfect in one sense: their defiance in the face of total condemnation from their country music audience after they dared to utter a discouraging word about the US invasion of Iraq in 2003 wins them points for audacity, self-determinism, and free-spiritedness—all useful qualities for business teams, especially in the freewheeling world of hi-tech. (I wonder if these uppity Chicks would have received the same backlash if they were guys?) Hopefully they’ll tour again in the next year—and release another record at some point.
So my first idea was:
Building Successful Teams: From The Beatles to The Dixie Chicks—What Business Can Learn About Innovation, Passion, Purpose, Identity, Conflict, and Independent Thinking from the Great Rock & Roll Bands
But that’s a tad verbose, so at the moment we may go with:
Building Top Teams: From The Beatles to The Dixie Chicks, the Six Keys to Success from the Great Rock & Roll Bands
If you have something better to offer, I (and my agent) are all eyes and ears. But knowing the artistic sensibilities of my readership I should add: before letting loose with the poetry, remember it IS a business book not a romance novel. The title has to accurately describe its contents. Thanks in advance for your ideas!