Ok, call me a toady, a sycophant, a brown nose, a lickspittle, a groupie. But I LOVE this band. What The Beatles brought to rock & roll, Walk Off The Earth has brought to rock video.
Their new vid is a cover of my favorite song in the world (this week), “Rude”—a tune originally recorded by the band, MAGIC!
Ok, what's NOT to like about this? Even if the video had been a bust, the TRACK is so superbly recorded and performed it wouldn't matter—with Sarah Blackwood’s effortlessly perfect lead vocal, the precisely executed three-part harmonies, the intricately inventive guitar and percussion work, not to mention Mike Taylor’s flawless melodica break. But the video has its own innovative charm, with its bulked-up guitar, water-logged melodica, leg bells, and more. Of course the performance is lip-synched, but all the more credit to them for making it all look so easy. Each WOTE video is now a clinic they're putting on in record and video production, masterminded by their singer/guitarist/producer Gianni Luminati.
WOTE just needs a blockbuster hit of their own to be stratospherically successful. This fan-boy will be rooting for them.
And what’s the business lesson? This time, you tell me.