Friends sometimes ask me why I blog about The Beatles so much. Well, to parrot a phrase, it’s not complicated.
1. The Fabs—though a mid-20th century phenomenon—exemplify the qualities that business teams need NOW in the Innovation Economy. You can check this band off for creativity, passion, personality, result focus, self-determinism, and the ability to harness conflict—team attributes that are the focus of my writing and consulting.
2. The Beatles deliver readers. Page views spike (at least three-fold) whenever I post about John-Paul-George-Ringo, primarily because other Beatles’ sites magnanimously link to these posts. This is noteworthy not only because it demonstrates the collaborative power of social media but it also points to the extraordinary reach of The Beatles community, 44 years AFTER their break-up.
Factoid: there are at least 4,000 books written about the band. Many estimates put the number at closer to 8,000. Note: that's thousands of different titles. (Wrap your brain around THAT one.) Also, there are apparently hundreds of websites or blogs devoted to the Beatles. (I gave up trying to count them all. Maybe you’d like to.) That’s because there’s never been a bigger and better combination of creative and commercial success in the history of popular music.
Given the fact that I get so much Beatle love on this blog I’m now considering a different title for my book—which has been tentatively titled, Business Lessons From Rock: The 6 Differentiators of Great Bands and Cool Businesses. (Of course if I go through a major publishing house, the title is not my call.) But if I self-publish I may call it From the Beatles to [fill in the blank]: Business Lessons From Rock—in order to grab the attention of Beatlephiles everywhere. I wouldn’t have to change a thing in my book because I talk up The Beatles throughout.
But I'd have to decide on the second band to feature in the title, preferably one that—like The Beatles—is exceptionally innovative. I’m tempted to go with a modern band to pull in younger readers (and demonstrate that I’m not a fossil). But the bands of today that I think are the most innovative—such as Walk Off The Earth, whom I frequently blog about—haven’t broken through yet, and I don’t want to feature a band that hasn’t achieved commercial dominance.
Thoughts? I’m open to suggestions.