Ask me why

Beatle FinalFriends sometimes ask me why I blog about The Beatles so much. Well, to parrot a phrase, it’s not complicated.

1. The Fabs—though a mid-20th century phenomenon—exemplify the qualities that business teams need NOW in the Innovation Economy. You can check this band off for creativity, passion, personality, result focus, self-determinism, and the ability to harness conflict—team attributes that are the focus of my writing and consulting.

2. The Beatles deliver readers. Page views spike (at least three-fold) whenever I post about John-Paul-George-Ringo, primarily because other Beatles’ sites magnanimously link to these posts. This is noteworthy not only because it demonstrates the collaborative power of social media but it also points to the extraordinary reach of The Beatles community, 44 years AFTER their break-up.

Factoid: there are at least 4,000 books written about the band. Many estimates put the number at closer to 8,000. Note: that's thousands of different titles. (Wrap your brain around THAT one.) Also, there are apparently hundreds of websites or blogs devoted to the Beatles. (I gave up trying to count them all. Maybe you’d like to.) That’s because there’s never been a bigger and better combination of creative and commercial success in the history of popular music.

Given the fact that I get so much Beatle love on this blog I’m now considering a different title for my book—which has been tentatively titled, Business Lessons From Rock: The 6 Differentiators of Great Bands and Cool Businesses. (Of course if I go through a major publishing house, the title is not my call.) But if I self-publish I may call it From the Beatles to [fill in the blank]: Business Lessons From Rock—in order to grab the attention of Beatlephiles everywhere. I wouldn’t have to change a thing in my book because I talk up The Beatles throughout.

But I'd have to decide on the second band to feature in the title, preferably one that—like The Beatles—is exceptionally innovative. I’m tempted to go with a modern band to pull in younger readers (and demonstrate that I’m not a fossil). But the bands of today that I think are the most innovative—such as Walk Off The Earth, whom I frequently blog about—haven’t broken through yet, and I don’t want to feature a band that hasn’t achieved commercial dominance.

Thoughts? I’m open to suggestions.

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  1. Dude, you clearly revere WOTE. Use 'em.

    Or, go with the only songwriter who can stand next to the Fabs: Dylan.

    Or go wild and call it "From the Beatles to the Bonzo Dog Doo-Dah Band: Business Lessons from Rock."

    I guess I skipped over the part where I love the retitling. Smaller font on the cover for the "From/to" line, and "BLFR" real big so we can all still call it that.

    1. Great idea about the title layout. Re WOTE, I’m still reluctant to name a band that COULD remain relatively unknown (as much as I love ‘em)—or could break up if big-time success eludes them. But I'm considering it.

      Yeah, Dylan can stand next to anyone but he’s from the same era as the Fabs and he’s not a band. I’m focusing on team lessons.

      The Barenaked Ladies are a possibility. They’re pretty innovative (in their music and marketing), they know how to have fun, and they do things their way. And there’s the alliteration thing. But ideally I’d like to go younger. We’ll see...

        1. U2 could work if I decided to give up on the Millennials.
          Maroon 5 are a great band in many ways, but are they innovators?
          The Killers are a solid rock band, but are they innovators?

          1. Good questions to which I do not have answers.

            I feel musically old.

            Folks I follow like SERA, Handsome and Gretyl, elenowen, they're doing fairly traditional stuff.

            Just popped into my head: Decemberists. Colin Meloy is a lunatic of the best kind. Concerts are full costume stage productions. Even their website used to include the most awful reviews written about them, because taken in that context they were funny.

  2. I'll have to give the Decemberists and Arctic Monkees another listen. Green Day is unquestionably a top-tier band—and under consideration—but they're not kids either. Then again, their American Idiot and 21st Century Breakdown albums brought them younger fans. At the moment they're my default band. (And they get bonus points for the John Lennon influences in Billie Joe Armstrong's ballads!)

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