I guess I’m a little late to the party on this Search Engine Optimization thing. SEO, for those of you who don’t know, is the process of getting your name more visible to Google so more folks can locate you. If people are looking for you, your company, your book, your band, etc., you probably want to make it easy for them to find you (unless you’re a Guantanamo escapee, a dog fondler, or a telemarketer). I did a search for John O’Leary and couldn’t find me on the first two pages of Google! And it didn't bring up The Running Game, the title of my 1980s book and music video. (Yeah, I KNOW I have a common name, but I haven’t exactly been a wallflower for the last 40 years.)
So to climb out of obscurity I’m prepared to do what I have to do. Desperate times call for desperate measure. I’m going to resuscitate my middle initial “G”—which I had mercifully buried decades ago when I left school. From now on, my professional name is John G. O’Leary. There aren't as many of those guys. Just don't ask me what the G stands for.
This name duplication has been a problem for bands too, who usually have had to resolve it in court: Badfinger, Animals, Jefferson Starship, Nirvana, Squeeze, Charlatans, Incubus, and many more.
By the way, if you google simply "John O’Leary" you will get, among others, a serial killer, a blues musician, a motivational speaker, an Irish politician, and a golfer. That's all the more confusing because I actually fit those descriptors! (Except for one, of course. You can rest assured I’m not a golfer.)