Just read Brand Like a Rock Star: Lessons From Rock ‘n’ Roll to Make Your Business Rich and Famous by Steve Jones—a fun and fast read.
It reveals the marketing strategies of dozens of top-tier artists (e.g., Jimmy Buffet, AC/DC, KISS, Aerosmith) and businesses (e.g., Apple, Procter & Gamble, BMW, Harley-Davidson). My favorite insight from the book: be clear about what you stand against, as well as what you stand for. I used to think I was the one eccentric who thought mainstream business should study the R&R playbook, but now I have lots of company.
Hey, aren’t we getting a little carried away with denunciations of JPMorgan Chase for losing $2-3 billion in a trade? Where’s the love? If corporations are people, as US law suggests, do we really want to hurt the feelings of JPMC (or Goldman Sachs or Citigroup or Bank of America for that matter)? In fact, in troubled times like this I think our investment banks could use a big hug.
We all intuitively recognize that having some control over our work (and life!) makes us more content and productive, right? (The self-determinism of rock musicians certainly contributes to their creative success.) Well, it just so happens that Yale did an interesting study of nursing homes and discovered that those institutions that gave residents control over simple decisions like when to eat, when to turn the lights off, etc. decreased their mortality rate by 50%! So it stands to reason that "empowering" employees in the workplace might keep them healthier if not more productive. (I suppose some managers will read this and say, "Ok, ok—we’ll let them turn the lights off.")
If you haven’t noticed, the Illuminati are everywhere these days. You probably know the Illuminati are an exclusive, shadowy club—made famous in Dan Brown novels like The Da Vinci Code—that has penetrated the walls of political and corporate power to mastermind world events, establish a New World Order, and give you bad performance reviews. But here’s something you didn’t know: they actually possess reptilian bloodlines! (Alex Jones said it, so it must be true.) To help them feel more compassionate and loving, I’m calling on Congress to celebrate "Trans-Species Awareness Week" next month. After all, reptiles are people too. Well, they’re becoming people.