More random musings and miscellaneous opinings

Just read Brand Like a Rock Star: Lessons From Rock ‘n’ Roll to Make Your Business Rich and Famous by Steve Jones—a fun and fast read.

It reveals the marketing strategies of dozens of top-tier artists (e.g., Jimmy Buffet, AC/DC, KISS, Aerosmith) and businesses (e.g., Apple, Procter & Gamble, BMW, Harley-Davidson). My favorite insight from the book: be clear about what you stand against, as well as what you stand for. I used to think I was the one eccentric who thought mainstream business should study the R&R playbook, but now I have lots of company.

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