I have a new fave: WOTE. I confess I’m a tad late to the party. This clip, which has made them an intergalactic sensation, was uploaded WAY BACK on January 5th and has been viewed by 58 million folks in the last 6 weeks.
(That’s more than twice the lifetime readership of this blog, for those of you keeping score.)
A few weeks later they landed a recording contract with Columbia. (I know what you’re thinking: why do things have to take so friggin’ long in the music biz?)
But here’s a better question for the savvy BLFR reader: is it smart for an indie band like Walk Off The Earth—who have exploited social media SO effectively with this and other videos—to sign a contract with a major record label? What can Columbia give them that they can’t get on their own? (Well, besides another guitar.)