The good, the bad, and the ugly.

To be in business you have to be open to customer feedback—the good, the bad, and the ugly. I first learned this lesson almost four decades ago when I was performing at an outdoor venue at Santa Monica High School, just outside Los Angeles, with Uncle Crusty & the Venice Canaligators.

S.M. High (no jokes please) frequently had lunch concerts in their Greek amphitheater and hired the Canaligators for some local color. But it didn’t occur to us that our usual repertoire of country-blues-and-boogie, which went over so well with our street audiences of bikers and winos, might not go over so well with a middle-class teenage audience.