A conversation with myself.

To coincide with the re-launch of this blog, I decided this would be an auspicious occasion for me to interview myself and bare all. (Who's better qualified to ask the tough questions?)

Q. Why did you move your blog to the WordPress platform?
A. To boost readership.

Q. Is it working?
A. Absolutely! We're in double digits already.

Q: Are you doing much consulting these days?
A: I got burned out from constant flying to remote client sites, so I had to take a sabbatical. But it's giving me a chance to finish my book, which, coincidentally, is entitled Business Lessons From Rock. But I'll have to be back on the road in a year or two. I have a cat to feed.

Q: Who's the target audience for your book?
A. Illiterates.

Q: Illiterates?
A. They're a natural audience for me. They agree with me more than most people do. More importantly, they're a whole new undiscovered marketing niche! Think about it: they're completely overlooked by authors and publishers.

Q. Well, uh, that's an interesting point…

A. I get that reaction all the time.

Q: When you're invited into a company, what kind of consulting do you do?
A: I often start with a preliminary interview and assessment. Then I meet with the executive team, who asks me what I've discovered. I try to be honest. I say, "Look, I could just tell you what your problems are but frankly I'm looking for a five-year contract." If they've worked with management consultants before, they completely understand. But, all seriousness aside, it's important for clients to discover for themselves what their problems are.

Q. You work at different levels of a company, not just with management, right?
A. Yes, I help ALL employees connect to that archetypal, universal, spiritual yearning to maximize shareholder value.

Q: So when your book is finished you can resume consulting?
A: Well, I'd like to start with talks and seminars based on the book.

Q. Based on your book Business Lessons From Rock?
A. No, based on somebody else's book. What do you THINK?! Where are you getting these questions?

Q. Ok, don't get snippy with me. Now you seem to pride yourself on your cost-cutting skills as a consultant, based on your experiences in frugal living while playing in bands. Did you really live on $2.50 a day in your rock & roll days?
A. Sometimes less. I managed the financials in one of my bands and I allocated $1 a day for food, which bought a lot of bananas in the 1970s. But I think I can speak for all rock bands of that era when I say we were extremely responsible, and even fiscally conservative. We always lived within the financial means of our girlfriends.

Q: I seem to recall that you didn't stay in college? How come?
A: To quote one of my idols—and fellow Yale drop-out Dick Cheney—I had other priorities. Hey, it was the late 60s and rock & roll was calling. But I have only 3 semesters left, so I'll go back some day. I think that degree in Ancient Greek could be VERY useful in a tight economy. But over the years I've managed to attend all my class reunions.

Q: They welcome you back?

A: They welcome my reunion checks.

Q. Anything else you want to say?
A. No, I'm tired of talking about me all the time. Maybe you'd like to talk about me for awhile?


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12 Comments

  1. we're anxiously awaiting THE BOOK. can you give us a by when, sir?

    so you're a dick cheney fan? i remember reading you're a richard nixon fan too. is this more of your patented leg pulling?

  2. Most of the book is finished and I'll soon be including excerpts on these cyberpages. Re Cheney and Nixon, what can I say except they're both Dicks?

  3. I love reading about the history of rock and roll, most of which is new to me, and particularly how it relates to today's business world. I am lucky to personally know John and hope that someday he will sign something for me and I can sell it on eBay for $$$.

  4. Joel, you've given me a great idea (again). I'll release a "clean" version of the book for the masses (I already know dozens of people who will buy it) and then release a premium version (for degenerate boomers) replete with x-rated stories of the R&R high/low life of the 60s. (Maybe I could subtitle it, "My Life with the Mothers, Smothers, and Fugs?")

  5. David, your check is in the mail.

    Joel, video posts will be coming soon. Business Lessons From Rock TV. It will be very clean.

  6. Ah, 2012 is now the target date for the book completion, eh? Should be quite a year, notwithstanding world ending events....heh!!
    Hope to see Bic Shaffer (sp?) again in the big year!! He, he!!
    :-)

  7. Thanks for the reminder, Nick. Yeah, the world is supposed to come to a fiery, cataclysmic end in December, 2012. (I hate it when that happens.)

    But there's another, more hopeful prognostication: the good will be "taken up" and life will go on. Fortunately, you & I (and of course all my readers) will be left behind. And there will be less traffic.

  8. I continue to love your blogs. However, I am less than thrilled to fall into the category you've created for your other heros, Cheney and Nixon. Perhaps I will "reinvent" myself back to Richard. What do you think?

  9. Hey, Dick, long time, no ocean!

    I was referring of course to my POLITICAL idols — those whom I admire for their highly creative and imaginative relationship with reality, a condition shared by many of the presidential candidates I've watched in debate recently.

    I was not referring to my business management heroes like yourself.

    Let's get together for lunch after the holidays!

  10. Saw your interview on Somerville TV last night. I enjoyed your story about your band getting pelted with fruit at Santa Monica High years ago. What was the business lesson there?

  11. Yes, Hank, I'll have to do a post about that. To be accurate, it was mostly vegetables that the lunchtime audience threw at us - a critical difference, since we took most of it home for dinner that night.

    The business lesson? When receiving customer feedback, don't forget to duck.

    I guess there's another lesson too: don't perform lunchtime concerts for teenagers in Greek amphitheaters (as was the case at Santa Monica High).

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