To coincide with the re-launch of this blog, I decided this would be an auspicious occasion for me to interview myself and bare all. (Who's better qualified to ask the tough questions?)
Q. Why did you move your blog to the WordPress platform?
A. To boost readership.
Q. Is it working?
A. Absolutely! We're in double digits already.
Q: Are you doing much consulting these days?
A: I got burned out from constant flying to remote client sites, so I had to take a sabbatical. But it's giving me a chance to finish my book, which, coincidentally, is entitled Business Lessons From Rock. But I'll have to be back on the road in a year or two. I have a cat to feed.
Q: Who's the target audience for your book?
A. They're a natural audience for me. They agree with me more than most people do. More importantly, they're a whole new undiscovered marketing niche! Think about it: they're completely overlooked by authors and publishers.
Q. Well, uh, that's an interesting point…
A. I get that reaction all the time.
Q: When you're invited into a company, what kind of consulting do you do?
A: I often start with a preliminary interview and assessment. Then I meet with the executive team, who asks me what I've discovered. I try to be honest. I say, "Look, I could just tell you what your problems are but frankly I'm looking for a five-year contract." If they've worked with management consultants before, they completely understand. But, all seriousness aside, it's important for clients to discover for themselves what their problems are.
Q. You work at different levels of a company, not just with management, right?
A. Yes, I help ALL employees connect to that archetypal, universal, spiritual yearning to maximize shareholder value.
Q: So when your book is finished you can resume consulting?
A: Well, I'd like to start with talks and seminars based on the book.
Q. Based on your book Business Lessons From Rock?
A. No, based on somebody else's book. What do you THINK?! Where are you getting these questions?
Q. Ok, don't get snippy with me. Now you seem to pride yourself on your cost-cutting skills as a consultant, based on your experiences in frugal living while playing in bands. Did you really live on $2.50 a day in your rock & roll days?
A. Sometimes less. I managed the financials in one of my bands and I allocated $1 a day for food, which bought a lot of bananas in the 1970s. But I think I can speak for all rock bands of that era when I say we were extremely responsible, and even fiscally conservative. We always lived within the financial means of our girlfriends.
Q: I seem to recall that you didn't stay in college? How come?
A: To quote one of my idols—and fellow Yale drop-out Dick Cheney—I had other priorities. Hey, it was the late 60s and rock & roll was calling. But I have only 3 semesters left, so I'll go back some day. I think that degree in Ancient Greek could be VERY useful in a tight economy. But over the years I've managed to attend all my class reunions.
Q: They welcome you back?
A: They welcome my reunion checks.
Q. Anything else you want to say?
A. No, I'm tired of talking about me all the time. Maybe you'd like to talk about me for awhile?