The top Brit bands of the '60s—arguably the seven best to come out of the UK in that period, whose music is still heard on your satellite radio—had something interesting in common: their leaders/co-founders attended art school.
That would be: The Beatles' John Lennon; the Rolling Stones' Keith Richards; The Who's Pete Townshend; the Kinks' Ray Davies; Cream's Eric Clapton; Pink Floyd's Syd Barrett; and Led Zeppelin's Jimmy Page. (More art school alumni in the comments.)
Coincidence? No chance. Art schools in England in the '60s were sanctuaries of cool. And like art schools everywhere they promoted the preeminence of aesthetics, beauty, style, design. Any art student would quickly grasp the importance—and basic mechanics—of standing out from the pack.
No surprise that each of these seven musicians, after leaving art school, was able to develop a distinct style of his own, a powerful brand identity—and help his band develop its own identity.