In my eternal quest for interesting and creative rock/pop artists to glean business lessons from, I've expanded my search to include acoustic performers, singer-songwriters, and contemporary folk artists.
In the process I've discovered a bonanza of twenty-first century musicians who are doing innovative (and fun) stuff. Exhibit A is the Weepies, a fast-rising indie-folk-pop duo whose music has been featured on 'Grey's Anatomy', the Sex and the City movie, and an Obama presidential campaign ad.
Deb Talan and Greg Tannen were acoustic singer-songwriters who met nine years ago at Club Passim, the legendary coffeehouse in Cambridge, Massachusetts. They decided to join forces and have since recorded three albums as the Weepies (and begun raising a family together).
Straight-ahead lyrics, captivating melodies, verdant harmonies—casually but skillfully delivered with a wistful undertone—are The Weepies' signature.
As I downloaded their YouTube clip 'Can't Go Back Now', produced by Brad Aldous, I held my breath, hoping they would come up with something inspired in this tired medium of music video.
Fortunately, they didn't disappoint, reminding me of the power and charm of playful simplicity—especially if done with a yank on the heart strings.
Of course this is something that design-savvy businesses (such as Apple) well understand. As Kevin Roberts pointed out in his book Lovemarks, we fall in love with brands like the iPod because of the 'emotional connection' they make with us. Having now been smitten by the Weepies, I can relate.