Business lessons from the Dead
The March issue of The Atlantic carries an engaging article, "Management Secrets From the Grateful Dead."
In it, Joshua Green writes: "The Dead's influence on the business world may turn out to be a significant part of its legacy… The band pioneered ideas and practices that were subsequently embraced by corporate America."
This is not headline news to blfr readers (see my earlier post and comments) but it's nice to see some mainstream acceptance of the notion that rock bands have a few things to teach us in business matters.
Green goes on to argue that the Dead were savvy businessmen who jumped all over merchandising as a key revenue source and were ahead of the curve in their "customer first" orientation and determination to deliver superior customer value.