Nurture the freaks and geeks.

This weekend marks the anniversary of a significant event in my young life. In August 1972 my rock group, the Band of Angels (originally known as The Berries, which I mentioned in a previous post), was performing a weekend gig at the Flying Jib, a legendary rock club in Redondo Beach, California.

The Jib was a step up in quality from the half-empty beer bars we had just played in the San Fernando Valley. (On a slow night in the Valley we would record our first set on our trusty Teac reel-to-reel tape recorder then play the tape over our PA system instead of performing live for our second set, just to see if people noticed. They didn't.)

But a Saturday night at the Jib was different and we rose to the occasion, showcasing original tunes in front of a packed audience that was enthusiastic, appreciative, and thoroughly hammered.

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High marks for Generation Z.

Last week I had a terrific opportunity to give a short talk for ninety-one aspiring leaders—ages thirteen to eighteen—at Bentley College, just outside Boston. The participants were attending a series of programs offered by Lead America, an impressive youth leadership organization whose goal is to develop 'leaders for life'.

It was also my first occasion to try Keynote—Apple's slide show application—for my 'Business Lessons From Rock' presentation. (Keynote is amazing. More on that in a future post.)

Some of my talk—usually aimed at a corporate audience—was a bit of a challenge for the younger kids to grasp, but by the end they all understood how they were 'branding' themselves at school everyday and were able to identify those brands—'hard worker', 'fashion queen', 'super jock', etcetera.

They also understood they could be stuck with a default brand (not of their choosing)—'unreliable', 'always late', 'slacker', etcetera—if they weren't mindful of their actions. I'm happy to report that even thirteen-year-olds get the implications of 'brand you'.

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