Through good times and bad, Southwest Airlines stays on brand as a no-frills, low-cost, wacky-humored carrier.
Here's a video of one of their flight attendants on a flight to Oklahoma City this month doing his safety announcement as a hip hop rap—with passengers stomping and clapping along.
Note: In a tight economy this kind of customer service (keeping the passengers musically entertained while imparting necessary information) doesn't cost the company a thing!
Of course Southwest does other things to keep customers happy. In a 2008 survey by Fortune and the Hay Group, "Southwest was the most punctual, lost the fewest bags, and had the least complaints compared with its peers."
And in a 2009 survey by Fortune Southwest was chosen #7 among the World's Most Admired Companies. This company not only rocks, it raps.