A brand launch across the universe.

More breaking news from the Beatles. You always hear that the Beatles brand has universal appeal. Why not market test it? That's exactly what will happen at 7pm EST tonight. NASA is beaming the Beatles song "Across the Universe," well, across the universe.

It's the first song to be sent into outer space, coinciding with the fortieth anniversary of the Beatles recording of the tune, which appeared on their Let It Be soundtrack. (This year is also the fiftieth anniversary of NASA.)

"Across the Universe"—considered by critics (and by John Lennon) as one of his best compositions—will be aimed towards the North Star, Polaris, 2.5 quadrillion miles away, where nearby residents can hear it in 431 years. If they like it we'll get quick feedback 431 years later.

CONTINUE READING »

Oh, ho-ho, it's magic.

I'm still amazed by this Internet thing. Maybe because I'm not a techno-geek. (A geek, yes, because anyone who majored in ancient Greek is not normal. But I can be flummoxed by trying to open a can of beans.)

So this web deal verges on the supernatural to me. I'm astounded at how easy it is to contact anyone anywhere these days.

Thanks to the magical wonders of email, I recently reconnected with Fox News' Alan Colmes. (For blog readers outside the US, Alan is the liberal half of the enormously successful prime-time television debate show Hannity & Colmes in which Alan pairs-up with conservative Sean Hannity for nightly sparring.)

My quick email exchange with Alan released long-suppressed memories of my appearances years ago on his WPIX-FM radio show in New York—when, while a rock & roll musician I ran (clearly in response to some undiagnosed psychiatric disorder) as an independent candidate for US President.

Here's an example of our scintillating dialogue from a 1980 interview:

CONTINUE READING »