Innovate, or die.

Three weeks ago I caught Tom Peter's talk at Quinnipiac U in Connecticut, then attended a weekend Beatles fan fest in New Jersey (to interview Beatles' colleagues for my book). I soon realized it was the same message at both events.

Tom: "Be different." "Hang out with freaks." "The Peters Principles include… creativity, imagination, vitality, joy, surprise, independence, spirit."

Norman Smith (original Beatles recording engineer): "I'd seen a few long-haired groups, a few weirdos, but nothing like the Beatles. They were unique. Their hair. Their sense of humor."

Terry Sylvester (fellow musician at the Cavern Club and later member of the Hollies): "We were all wearing gold lame suits while the Beatles were wearing leather jackets."

Larry Kane (author of Ticket to Ride and Lennon Revealed): "The band's music was liberating, along with their dress and style. [It had an] ageless vitality."

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